Getting Better at Sensemaking
| Year of publication: |
2000
|
|---|---|
| Authors: | Rich, Michael K. |
| Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 15.2000, 7, p. 525-529
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Business‐to‐business marketing | Channel relationships | Marketing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/jbim.2000.15.7.525.1 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014843519