Getting brand commitment through Internet and mobile sports marketing : an insight on Real Madrid football team
Verónica Baena
| Year of publication: |
2014
|
|---|---|
| Authors: | Baena, Verónica |
| Published in: |
Strategies in sports marketing : technologies and emerging trends. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-5994-0. - 2014, p. 203-218
|
| Subject: | Fußball | Football | Sportorganisation | Sport organization | Sportmarketing | Sports marketing | Mobile Marketing | Mobile marketing | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Spanien | Spain |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010362966