Getting business-to-business salespeople to implement strategies associated with introducing new products and services
Jeff S. Johnson, Ravipreet S. Sohi
| Year of publication: |
April 2017
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|---|---|
| Authors: | Johnson, Jeff S. ; Sohi, Ravipreet S. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 62.2017, p. 137-149
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| Subject: | Strategy implementation | Salesperson | Sales management | MOA theory | Survey | Verkaufspersonal | Salespeople | Verkauf | Selling | B-to-B-Marketing | Business-to-business marketing | Strategisches Management | Strategic management | Einführung | Implementation | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2016.08.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011707097