Getting Generation Y to attend : friends, interactivity and half-time entertainment
David Hugh Bednall; Michael Valos; Stewart Adam; Colin McLeod
| Year of publication: |
2012
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|---|---|
| Authors: | Bednall, David Hugh ; Valos, Michael ; Adam, Stewart ; McLeod, Colin |
| Published in: |
Sport management review. - Amsterdam [u.a.] : Elsevier, ISSN 1441-3523, ZDB-ID 21052578. - Vol. 15.2012, 1, p. 80-90
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009890527