Getting in with the "in" crowd : how to put marketing back on the CEO's agenda
Philipp Klaus; Bo Edvardsson; Timothy L. Kleiningham and Thorsten Gruber
| Year of publication: |
2014
|
|---|---|
| Authors: | Klaus, Philipp ; Edvardsson, Bo ; Kleiningham, Timothy L. ; Gruber, Thorsten |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 25.2014, 2, p. 195-212
|
| Subject: | Strategy | CEO | CMO | Emerging Consensus Technique (ECT) | Role of marketing | Strategic decision making | Führungskräfte | Managers | Strategisches Management | Strategic management | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010343483