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The point of the deal : how to negotiate when "yes" is not enough
Ertel, Danny, (2007)
COVER STORY - ALLIANCE MANAGEMENT: A BLUEPRINT FOR SUCCESS - Companies seeking to reach more markets and offer customers more choices are building alliances in growing numbers worldwide. Why, then, are alliance success rates so low? And, is there a management blueprint to reverse the trend?
Ertel, Danny, (2001)
From the Editor - SCOPE CHANGE NEGOTIATIONS: ARE WRITE-OFFS INEVITABLE?
Ertel, Danny, (2000)