Getting the branding strategy right for British firms to re-penetrate African emerging consumer markets : the case of Waitrose
Akinseye Olatokunbo Aluko; Gbadebo Olusegun Odularu
| Year of publication: |
2013
|
|---|---|
| Authors: | Aluko, Akinseye Olatokunbo ; Odularu, Gbadebo |
| Published in: |
International journal of management & transformation : ... annual edition. - Boca Raton, Fla. : Brown Walker Press, ISSN 0974-3502, ZDB-ID 2692116-9. - Vol. 7.2013, 1, p. 3-12
|
| Subject: | Online-Handel | Online retailing | Lebensmitteleinzelhandel | Food retailing | Marketingmanagement | Marketing management | Markenführung | Brand management | Marktanteil | Market share | Großbritannien | United Kingdom | Afrika | Africa |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010403796