Getting the most from e-commerce in the context of omnichannel strategies
Valeria Belvedere, Elisa Martina Martinelli, Annalisa Tunisini
| Year of publication: |
2021
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|---|---|
| Authors: | Belvedere, Valeria ; Martinelli, Elisa Martina ; Tunisini, Annalisa |
| Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2021.2021, 4, p. 331-349
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| Subject: | E-commerce | Omnichannel | Marketing | Logistics | Supply Chain Management | Distribution channel | Value density | Electronic Commerce | Lieferkette | Supply chain | Vertriebsweg | Logistik | Online-Handel | Online retailing | Multikanalvertrieb | Multichannel strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s43039-021-00037-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012662341