Getting the right brand of working practice

The idea that employees are an organization’s greatest resource is now accepted universally. All companies claim to subscribe to it, even those which treat staff in a cavalier fashion. For the majority of organizations, however, the belief is a genuine reflection of an awareness that they will stand or fall by the quality of staff. During the last 20 years, senior managers have recognized more acutely that building and sustaining a favourable corporate reputation helps to create corporate competitive advantage.