Getting too personal : reactance to highly personalized email solicitations
Tiffany Barnett White; Debra L. Zahay; Helge Thorbjørnsen; Sharon Shavitt
| Year of publication: |
2008
|
|---|---|
| Authors: | White, Tiffany Barnett ; Zahay, Debra L. ; Thorbjørnsen, Helge ; Shavitt, Sharon |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 19.2008, 1, p. 39-50
|
| Subject: | E-Mail | E-mail | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003666100