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Tinsel, trimmings and tensions: consumer negotiations of a focal Christmas artifact
Otnes, Cele, (2009)
The gift of cultural capital : how culturally mixed gifts strengthen giver-recipient bonds
Shi, Zhuomin, (2025)
The influence of the types of NAS provisions and gifts hospitality on auditor independence
Law, Philip, (2010)
Money matters : an exploratory study of the socio-cultural context of consumption, saving, and investment patterns
Jain, Arvind K., (1997)
Marketing and development in Third World contexts : an evaluation and future directions
Joy, Annamma, (1989)
Studying consumption behaviour through multiple lenses : an overview of consumer culture theory
Joy, Annamma, (2012)