Gifting digital versus physical gift cards : how and why givers and recipients have different preferences for a gift card's mode of delivery
Farnoush Reshadi, Julian Givi, Gopal Das
| Year of publication: |
2023
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|---|---|
| Authors: | Reshadi, Farnoush ; Givi, Julian ; Das, Gopal |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 5, p. 970-978
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| Subject: | digital gifts | gift giving | self-other decision making | social norms | Geschenk | Gifts | Konsumentenverhalten | Consumer behaviour | Altruismus | Altruism | Soziale Norm | Social norm | Austauschtheorie | Social exchange theory | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21790 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014290873