Gifts that give twice are not twice as nice : consumers avoid socially responsible gifts for picky recipients
Shih-Chun (Daniel) Chin, TzuShuo Ryan Wang, Cony Ming-Shen Ho
| Year of publication: |
2024
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|---|---|
| Authors: | Chin, Shih-Chun ; Wang, TzuShuo Ryan ; Ho, Cony Ming-Shen |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 9, p. 2070-2081
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| Subject: | gift-giving | pickiness | social dominance orientation | socially responsible gifts | warmth perception | Geschenk | Gifts | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Altruismus | Altruism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22027 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015075042