Give blood today or save lives tomorrow : matching decision and message construal level to maximize blood donation intentions
Amalia Czeizler and Ellen Garbarino
| Year of publication: |
July-September 2017
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|---|---|
| Authors: | Czeizler, Amalia ; Garbarino, Ellen |
| Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 34.2017, 3, p. 175-186
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| Subject: | Advertising | blood donation | construal level theory | promotion effectiveness | psychological distance | temporal distance | Blutspendedienst | Blood service | Werbung | Experiment | Werbewirkung | Advertising effects | Altruismus | Altruism | Motivation | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07359683.2017.1346430 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011744218