Give me your data and I'll dress you : a two-sided messaging approach to address privacy concerns surrounding in-store technologies
Mohamed Souka, Nicola Bilstein, Reinhold Decker
| Year of publication: |
2024
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|---|---|
| Authors: | Souka, Mohamed ; Bilstein, Nicola ; Decker, Reinhold |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 172.2024, Art.-No. 114396, p. 1-12
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| Subject: | Privacy concerns | In-store technology | Message sidedness | Perceived privacy risk | Source credibility | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Experiment | Datensicherheit | Data security |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114396 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014547378