Give to give : the gifting motivation and behavior in the social live streaming service
Zhenya Robin Tang, Tao Eric Hu, Merrill Warkentin
| Year of publication: |
2024
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|---|---|
| Authors: | Tang, Zhenya ; Hu, Tao ; Warkentin, Merrill |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 185.2024, Art.-No. 114918, p. 1-12
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| Subject: | Behavior | Bekkers & Wiepking’s framework of philanthropy | Gifting | Motivation | Social live streaming service | Altruismus | Altruism | Wohltätigkeit | Charity | Fundraising | Geschenk | Gifts |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.114918 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015147845