Giving the Expectancy‐Value Model a Heart
| Year of publication: |
2012
|
|---|---|
| Authors: | Henning, Victor ; Hennig‐Thurau, Thorsten ; Feiereisen, Stephanie |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 29.2012, 10, p. 765-782
|