Global account management : a complete action kit of tools and techniques for managing big customers in a shrinking world
Peter Cheverton
| Year of publication: |
2006
|
|---|---|
| Authors: | Cheverton, Peter |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Marketing | Key accounts | Selling | International trade |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 242 S. : Ill., graph. Darst. 25cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 0-7494-4538-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004862655