Global advertising practices : a comparative study
Kanya Sirisagul
| Year of publication: |
2008
|
|---|---|
| Authors: | Sirisagul, Kanya |
| Published in: |
International marketing ; Vol. 2. - Cheltenham [u.a.] : Edward Elgar. - 2008, p. 388-408
|
| Subject: | Werbewirtschaft | Advertising industry | Werbung | Advertising | Vergleich | Comparison | Globalisierung | Globalization | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003656186