Global branding, country of origin and expertise: An experimental evaluation
| Year of publication: |
2007
|
|---|---|
| Authors: | Pecotich, Anthony ; Ward, Steven |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 24.2007, 3, p. 271-296
|