Global branding strategy
S. K. Tannan
| Year of publication: |
2011
|
|---|---|
| Authors: | Tannan, S. K. |
| Published in: |
Management of sustainable development in India. - New Delhi : Global Research Pub., ISBN 978-81-89630-41-6. - 2011, p. 301-305
|
| Subject: | Markenführung | Brand management | Internationales Marketing | International marketing | Welt | World | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009527003