Global branding
prepared by Pedro Sousa
| Year of publication: |
2000
|
|---|---|
| Authors: | Sousa, Pedro |
| Publisher: |
Cambridge, MA |
| Subject: | Handelsmarke | Store brand | Markenführung | Brand management | International | Welt | World |
| Extent: | 40 S graph. Darst |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. - Vol. 00,114 |
| Conferences: | Global Branding ; (Milan) : 2000.06.20-21 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 9 Beitr |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001563385