GLOBAL BUSINESS - Strategic Innovation at the Base of the Pyramid - Innovation in developing markets has less to do with finding new customers than addressing issues of product acceptability, affordability, availability and awareness.
| Year of publication: |
2007
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| Authors: | Anderson, Jamie ; Markides, Costas |
| Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 49.2007, 1, p. 83-95
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