Global business
Michael R. Czinkota ...
| Year of publication: |
c2001 ; 3. ed
|
|---|---|
| Authors: | Czinkota, Michael R. ; Ronkainen, Ilkka A. ; Moffett, Michael H. ; Moynihan, Eugene O. |
| Publisher: |
Mason, Ohio [u.a.]: South-Western/Thomson Learning |
| Subject: | Multinationales Unternehmen | Transnational corporation | Management | Unternehmensplanung | Corporate planning | Internationales Marketing | International marketing | USA | United States | Welt | World | Außenhandelsbetriebslehre | Lehrbuch |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | [Ca. 650 S.] in getr. Zählung Ill., graph. Darst., Kt 26 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Spanish glossary included"--Cover Includes bibliographical references and indexes |
| ISBN: | 0-03-000659-7 ; 0-03-006597-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001510459