Global corporate visual identity systems: Using an extended marketing mix
| Year of publication: |
2000
|
|---|---|
| Authors: | Melewar, T.C. ; Saunders, John |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 34.2000, 5-6, p. 538-550
|