Global integration of brands and new product development at General Motors
Janell D. Townsend, S. Tamer Cavusgil, and Marietta L. Baba
| Year of publication: |
2010
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|---|---|
| Authors: | Townsend, Janell D. ; Cavusgil, S. Tamer ; Baba, Marietta L. |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 27.2010, 1, p. 49-65
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| Subject: | General Motors Corporation | Kfz-Industrie | Automotive industry | Globalisierung | Globalization | Markenführung | Brand management | Produktentwicklung | New product development | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003937634