Global Knowledge Management at Danone (B)

The (B) case gives an update on the development of knowledge management at Danone two years after the (A) case: The Networking Attitude spread throughout the company and the question is posed whether Danone should move to virtual networking in addition to face-to-face networking.Learning Objective: To examine innovation in knowledge management in a large company, to consider how to motivate employees to share best practices, to illustrate the implementation of an informal networking tool, and to discuss the opportunities and challenges such a tool can bring