Global Marketing – A Market Responsive Approach
| Year of publication: |
1999
|
|---|---|
| Authors: | Al‐Khalifa, Ali K. |
| Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 33.1999, 11/12, p. 1228-1230
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Global marketing | Market entry | Export |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/ejm.1999.33.11_12.1228.1 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014723412