Global Marketing Channels and the Standardization Controversy
| Year of publication: |
1997
|
|---|---|
| Authors: | Rosenbloom, Bert ; Larsen, Trina ; Mehta, Rajiv |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 10346193. - Vol. 11.1997, 1, p. 49-64
|