Global marketing management
Masaaki Kotabe ; Kristiaan Helsen
| Year of publication: |
1998
|
|---|---|
| Authors: | Kotabe, Masaaki ; Helsen, Kristiaan |
| Publisher: |
New York [u.a.] : Wiley |
| Subject: | Internationales Marketing | Marketingmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXII, 712 S. : Ill., graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-59288-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004355955