Global marketing managers : Improving global marketing strategy through soft skill development
Year of publication: |
2013
|
---|---|
Authors: | Griffith, David A. ; Hoppner, Jessica J. |
Other Persons: | Cadogan, John W. (ed.) |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 30.2013, 1, p. 21-41
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Global marketing managers | Decision making | Soft skills | Marketing |
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