Global perspectives in the origins, development & consequences of women's self concepts cultivated through television programming and advertising

Michaeline Skiba; Susan Forquer Gupta

Year of publication:	2009
Authors:	Skiba, Michaeline ; Gupta, Susan Forquer
Published in:	Emerging issues and challenges in business & economics : selected contributions from the 8th Global Conference [on Business & Economics ... held at the Faculty of Economics of the University of Florence in the month of October 2008]. - Firenze : Firenze University Press, ISBN 978-88-6453-059-8. - 2009, p. 485-496
Subject:	Frauen \| Women \| Persönlichkeitspsychologie \| Personality psychology \| Werbepsychologie \| Psychology of advertising

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz im Buch ; Book section
Language:	English
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10010195809