Global replication of CETSCALE: A study of the Iranian market
| Year of publication: |
2012
|
|---|---|
| Authors: | Nadimi, Ilghelich ; Mansori, Shaheen ; Ismail, Zarina Mizam Mohd |
| Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 21890900. - Vol. 20.2012, 3, p. 261-268
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