Global responsibility through consumption? : resistance and assimilation in the anti-brand movement
Isleide Arruda Fontenelle
| Year of publication: |
2010
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|---|---|
| Authors: | Fontenelle, Isleide Arruda |
| Published in: |
Critical perspectives on international business. - Bingley : Emerald Group Publishing Limited, ISSN 1742-2043, ZDB-ID 2274526-9. - Vol. 6.2010, 4, p. 256-272
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| Subject: | Konsumentenverhalten | Consumer behaviour | Verantwortung | Responsibility | Markenimage | Brand image | Diskurstheorie | Discourse theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008748995