Global Scaling Up Handwashing Project : Emergent Learning About Learning

The Millennium Development Goals (MDGs) include benchmarks related to children's health and sanitation. Government and non-governmental organizations working to meet these goals by 2015 continue to face many challenges. Learning about effective approaches that result in sustainable behavior change in sanitation and hygiene, in particular handwashing with soap could strengthen efforts and have a positive impact on the well- being of millions of people, especially the poor. In December 2006, the Water and Sanitation Program (WSP) launched the Global Scaling up Handwashing Project to apply innovative promotional approaches to behavior change to generate widespread and sustained improvements in handwashing with soap at scale.