Global strategic management
Gerardo R. Ungson and Yim-Yu Wong
| Year of publication: |
2008
|
|---|---|
| Authors: | Ungson, Gerardo R. ; Wong, Yim Yu ; Wong, Yim Yu |
| Publisher: |
Armonk, N.Y [u.a.] : M.E. Sharpe |
| Subject: | Globalisierung | Globalization | Strategisches Management | Strategic management | Unternehmen |
| Description of contents: | Table of Contents [bvbr.bib-bvb.de] ; Table of Contents [loc.gov] ; Description [bvbr.bib-bvb.de] |
| Extent: | XVI, 579 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Bibliografie ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index Global strategic management : an overview -- Analyzing the external environment -- Developing a business model -- Positioning strategic choices in a global context -- Leveraging competitive advantage through global marketing -- Leveraging competitive advantage through global sourcing -- Leveraging competitive advantage through strategic alliances -- Leveraging competitive advantage through innovation -- Implementing strategy using structures and processes -- Implementing strategy through cultivating a global mindset -- Implementing strategy using financial performance measures -- Integration and emerging issues in global strategic management objectives |
| ISBN: | 0-7656-1688-2 ; 978-0-7656-1688-3 |
| Classification: | Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003355501