Global strategic management

Gerardo R. Ungson and Yim-Yu Wong

pt. 1. The global context -- pt. 2. External/internal analysis -- pt. 3. Strategic choice and positioning -- pt. 4. Leveraging competitive advantage -- pt. 5. Implementing the strategic plan -- pt. 6. Integration.

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Year of publication:	2015
Authors:	Ungson, Gerardo R.
Other Persons:	Wong, Yim Yu (contributor)
Publisher:	London : Routledge,
Subject:	Globalisierung \| Globalization \| Strategisches Management \| Strategic management \| Unternehmen

Extent:	1 online resource (xvi, 579 pages)
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Lehrbuch ; Bibliografie
Language:	English
Notes:	Includes bibliographical references and indexes.
ISBN:	978-1-315-70406-7 ; 978-1-317-46971-1 ; 978-1-317-46972-8 ; 978-1-138-17621-8 ; 978-0-7656-1688-3
Other identifiers:	10.4324/9781315704067 [DOI]
Classification:	Unternehmensführung
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014499893