Global strategy in the service industries : dynamics, analysis, growth

1. Global business dynamics -- 2. Environmental analysis -- 3. Strategy building -- 4.1. Case study : Alibaba group : a successful Chinese and international digital business giant? -- 4.2. Case study : Corporate Social Responsibility (CSR) taking the case of Facebook -- 4.3. Case study : environmental analysis for Russia in light of economic sanctions -- 4.4. Case study : healthcare industry in Japan -- 4.5. Case study : Alphabet : gaining market dominance through external knowledge resources -- 4.6. Case study : Philips : diversification strategy in practice -- 4.7. Case study : Starbucks : you may think it is franchising only but it is not -- 4.8. Case study : Fresenius : strategies in healthcare business -- 4.9. Case study : Boehringer Ingelheim : license-driven market entry.