GLOBAL STRATEGY OF AUTOMOTIVE ENTERPRISES AND THE INSTRUMENTS USED IN ITS FORMATION

Enterprises that apply international expansion at a certain stage of its development are forced to accept a strategy whose aim is the coordination of activities at a worldwide level. This is enabled by globalization. Its realization requires the conscious use of defined instruments. This paper attempts to identify and analyze the influence of these instruments on the general shape of the global strategy.

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Year of publication:	2007
Authors:	Kuraœ, Piotr
Published in:	Advanced Logistic systems. - Wydział Zarządzania. - Vol. 1.2007, 1, p. 53-60
Publisher:	Wydział Zarządzania
Subject:	global strategy \| globalization \| internationalization

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Extent:	application/pdf text/html
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010697179