Global versus non-global communications
Ralph Berndt
| Year of publication: |
1996
|
|---|---|
| Authors: | Berndt, Ralph |
| Published in: |
Global Management : mit 8 Tabellen. - Berlin : Springer, ISBN 3-540-60903-2. - 1996, p. 175-196
|
| Subject: | Internationales Marketing | International marketing | Werbung | Advertising | Theorie | Theory | Europa | Europe |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001317968