Globalization and consumer behavior : a case study of cell phone owners in India
by Velan Nirmala and U. Devasenadhipathi
| Year of publication: |
2007
|
|---|---|
| Authors: | Nirmala, Velan ; Devasenadhipathi, U. |
| Published in: |
Global consumer behavior. - London [u.a.] : ISTE, ISBN 978-1-905209-63-7. - 2007, p. 195-218
|
| Subject: | Globalisierung | Globalization | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone | Internet | Indien | India | 1996-2005 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003502511