Globalization and loyalty : Who are we?
Gunnar Geyer and Thomas Straubhaar
| Year of publication: |
2005
|
|---|---|
| Authors: | Geyer, Gunnar ; Straubhaar, Thomas |
| Published in: |
Worlds of capitalism : institutions, governance, and economic change in the era of globalization. - London [u.a.] : Routledge, ISBN 978-0-415-34900-0. - 2005, p. 268-297
|
| Subject: | Globalisierung | Globalization | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003062555