Globalization frustrated : the case of White Goods
Charles W. F. Baden-Fuller ; John M. Stopford
| Year of publication: |
1991
|
|---|---|
| Authors: | Baden-Fuller, Charles |
| Other Persons: | Stopford, John M. (contributor) |
| Published in: |
Strategic management journal. - Chichester [u.a.] : Wiley, ISSN 0143-2095, ZDB-ID 164405-1. - Vol. 12.1991, 7, p. 493-507
|
| Subject: | Hausgerät | Home appliances | Internationales Marketing | International marketing | Europa | Europe |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001136789