Globalization & Its Managerial Implications.

Intro -- Contents -- Introduction -- Environmental Issues -- Conflicting Competition Policies in a Globalized Business Environment: Prospects for International Cooperation and Convergence -- Using Cooperative Strategies to Compete in a Changing World -- Integrating Country of Origin into Global Marketing Strategy: A Review of U. S. Marking Statutes -- Macrosegmentation Schemes for the Emerging Eastern European and Former Soviet Country Markets -- Micromanagement Issues -- A Resource-Based Model of the Internationalization Process of the Firm -- The Interface between Global Sourcing and Marketing -- International Sourcing: Entering and Exiting Different Networks -- Importer-Exporter Interaction Issues -- The Impact of Culture on the Exporter- Import Agent Contract -- The Role of Relationships in a Global Trading Environment: A Look at Taiwanese Importers' Perceptions of Exporters from the United States, Japan, and Western Europe -- Market Communications Issues -- Culture and Communication: Implications for Sales Force Training Involving Intercultural Interactions -- International Copy Testing: Recent Developments in the Measurement of Advertising Effectiveness -- Are There Global Dimensions of Beliefs toward Advertising in General? A Multicultural Investigation -- Sectoral Management Issues -- Globalization and Its Effects on Strategies for Small and Medium- Sized Businesses -- International Technology Alliances: Recent Trends in the IT Sector -- Developing a Normative Framework of International Marketing for the General Insurance Industry -- Managerial Issues in Regional Markets -- Perceived Attribute Importance in China: An Empirical Investigation of Consumption- Oriented Personal Values -- The European Union: The Case of an Evolving Market -- Index -- About the Contributors.