Extent:
Online-Ressource (347 p)
Series:
Type of publication: Book / Working Paper
Language: English
Notes:
Description based upon print version of record
Cover; Globalization of Services; Title Page; Copyright Page; Table of Contents; List of figures; List of tables; List of contributors; 1 Introduction: setting the scene; PART I The globalization of service industries; 2 Foreign direct investment in services: trends and patterns; 3 Developing regulatory disciplines in professional services: the role of the World Trade Organization; PART II Theory; 4 FDI, the location advantages of countries and the competitiveness of TNCs: US FDI in professional service industries; 5 History and contingency in international accounting firms
6 The role of reputation in global professional business services7 The globalization of professional business service firms: fad or genuine source of competitive advantage?; 8 Enforcement and appropriation of music intellectual property rights in global markets; 9 International franchising: a network approach to FDI; 10 Knowledge creation and transfer in global service firms; PART III Case studies; 11 Global competition in industrial services: an analysis of aircraft maintenance, repair and overhaul services; 12 International alliances in service business: the case of the airline industry
13 DHL Worldwide Express: providing just-in-time delivery services across customs borders in Central and Eastern Europe14 Globalization of hotel services: an examination of ownership and alliance patterns in a maturing service sector; 15 The search for core competencies in a service multinational: a case study of the French hotel Novotel; Index
ISBN: 978-0-415-22654-7 ; 978-0-203-46536-3 ; 978-0-415-22654-7
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10012678083