Globalization's cultural consequences
Robert Holton
| Year of publication: |
2010
|
|---|---|
| Authors: | Holton, Robert J. |
| Published in: |
Global-local consumption. - Los Angeles [u.a.] : SAGE, ISBN 978-1-4129-1953-1. - 2010, p. 240-250
|
| Subject: | Globalisierung | Globalization | Welt | World | Kulturelle Identität | Cultural identity | Unternehmenskultur | Corporate culture | Multinationales Unternehmen | Transnational corporation | Kultur | Culture | Interkulturelles Management | Cross-cultural management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Reprint ; Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003916241