Globally standardised versus locally adapted packaging: A case study at Sony Ericsson Mobile Communications AB
| Year of publication: |
2013
|
|---|---|
| Authors: | Nilsson, Fredrik ; Fagerlund, Magnus ; Körner, Jonas |
| Published in: |
International journal of retail & distribution management. - Bradford : Emerald, ISSN 0959-0552, ZDB-ID 10268844. - Vol. 41.2013, 5 (19.4.), p. 396-414
|