Glocal yoga : re-appropriation in the Indian consumptionscape
Søren Askegaard; Giana M. Eckhardt
| Year of publication: |
2012
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|---|---|
| Authors: | Askegaard, Søren ; Eckhardt, Giana M. |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 12.2012, 1, p. 45-60
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Globalisierung | Globalization | Sport | Sports | Gesundheit | Health | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009539208