GNH, EI and the Well-Being of Nations: Lessons for Public Policy Makers, with Specific Reference to the Happiness Dividend of Tourism

This paper has two objectives: firstly, to conceptually explore the theoretical underpinnings of GNH and how it relates to societal EI and, secondly, to evaluate within this theoretical context the happiness dividend of the tourism economy, with specific reference to ethics, the labour market and environmental sustainability. As such, the paper responds to a question posed by Goleman (2008): “Can there be an emotionally intelligent society?†[Centre for Bhutan Studies]. URL:[http://www.bhutanstudies.org.bt/wp-content/uploads/2011/09/2.JBSVol27.pdf].