Go green : how to influence the perceived effectiveness of a green product?
Ming-Yi Chen and Ching-I Chiu
| Year of publication: |
2016
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|---|---|
| Authors: | Chen, Ming-Yi ; Chiu, Ching-I |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 35.2016, 4, p. 622-641
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| Subject: | construal level theory | temporal construal | environmental consciousness | perceived green product effectiveness | brand attitude | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Markenimage | Brand image | Öko-Marketing | Green marketing | Umweltmanagement | Environmental management | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2015.1105647 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011585278